How to Create Sticky Messages

Make your messages as sticky as this and you’ll be golden. What do cinnamon buns have to do with social media? They’re sticky. Chip and Dan Heath wrote a great book called “Made to Stick” that pulls together research and real world experiences to explain what sticky messages are and how to create them. They …

Is Content Really King?

There are many references all over the internet, especially in the internet-marketing niche, that say content is king. A more accurate statement is, “good content is king”. I make the distinction because there is a tremendous proliferation of content created in an assembly line fashion, which is exacerbated by spinning software and the availability of …