Thanksgiving in Perspective

The media is flooded lately with articles about retail workers complaining about having to work on Thanksgiving day this year. At first , I was on their side in thinking it was just unconscionable to make people work on Thanksgiving. Then I logged into Facebook. I am the son of a thirty year Army veteran …

How to Create Sticky Messages

Make your messages as sticky as this and you’ll be golden. What do cinnamon buns have to do with social media? They’re sticky. Chip and Dan Heath wrote a great book called “Made to Stick” that pulls together research and real world experiences to explain what sticky messages are and how to create them. They …

Postal Service to Cut More Jobs and Facilities

There are many industries that have been suffering from the unstable and uncertain economy, and the continuing rise in the cost of oil has also negatively impacted many businesses as well. This has led many businesses to struggle and many have even gone under. Even linchpins of business such as the United States Postal Service …

Is Content Really King?

There are many references all over the internet, especially in the internet-marketing niche, that say content is king. A more accurate statement is, “good content is king”. I make the distinction because there is a tremendous proliferation of content created in an assembly line fashion, which is exacerbated by spinning software and the availability of …

MMA’s Growing Popularity

Mixed martial arts (MMA) burst on the American sports landscape in 1993 when a lanky Brazilian Jiu Jitsu practitioner from Brazil named Royce Gracie ran through the competition to with The Ultimate Fighting Championship (now referred to as UFC 1).  The Gracie family created the event to showcase their family’s own martial arts style, Gracie …